Martha Stewart and Yung Gravy just revealed a new ad campaign. Created by Mediacast Solutions, Martha Stewart Kitchen’s creative and media agency, the campaign promotes Martha Stewart’s new collection of over 40 frozen appetizers, entrees, desserts and side dishes, now available in over 10,000 grocery and retail stores across the country .
“The idea to use Yung Gravy’s viral hit, ‘Martha Stewart’ was pure fortuitous,” said Ken Venturi, CEO MSK Foods and Founder of Mediacast Solutions. “I was hosting an MSK food tasting party and one of our guests’ sons started playing Yung Gravy’s song ca lled ‘Martha Stewart.’ The satirical hip hop artist might appear outside Martha’s brand image, but that’s exactly why it works. Martha trusted our team to deliver innovation while protecting brand integrity.”
“We wanted to surprise and delight Martha Stew art fans, and all foodies, with premium frozen food options that simply elevate the dining and entertaining at home experience,” said Nina Gunther, MSK CMO, “and we’re surprising them with an unexpected celebrity partner making the creative even more engag ing and memorable.”
Tom Brainard, Founder of Bolder Media, is creative director and producer/director of the campaigns. “Martha gave us the creative freedom needed to create content that is unique and fun her personality and to shake up f rozen food advertising space,” says Brainard.
The campaign was shot between Martha’s Bedford, New York home and Yung Gravy’s home in Los Angeles during the pandemic, both in person and via Zoom. Despite these challenges the result is an energetic, fun, and creative campaign.
Originally posted on The PRNet